The use of an external, established structure, no set-up costs, time-to-market, but still using own brand. A large part of the value chain is purchased by the sponsor and the finished product is subsequently merely given his own name. In most cases, the sponsor concentrates on his comparative advantages such as investment fund marketing and investor consulting.
German: Private Labelling (633)
Source: SFO D15 2010 m. e. E., 24.04.2010
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